TikTok-Megastar Bella Poarch ist neue Brand Ambassador von HyperX
HyperX, die Gaming-Peripherie-Abteilung von HP und Markenführer im Bereich Gaming und E-Sports, freut sich, Bella Poarch als neue Brand Ambassador vorstellen zu dürfen. Bella Poarch zählt mit 81 Millionen Followern zu den größten TikTok Stars weltweit und hält zudem den Rekord für das meist gelikte Video auf der Plattform mit 52 Millionen Likes. In einem ersten Schritt wird Poarch die Hauptrolle in einer Kampagne zu HyperX Mikrophonen übernehmen. Zudem wird Bella Poarch natürlich mit HyperX Produkten ausgestattet.
“I’m loving the opportunity to bring my style and passion for life and music to the HyperX family,” said Bella Poarch, TikTok star and HyperX ambassador. “I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family and community.
Aligning with HyperX’s goal to support all gamers and their individual journeys, Poarch will work with HyperX to tell unique stories around her love of gaming and passion in developing and performing music and streaming.
“A viral sensation on TikTok and growing icon in gaming, we welcome Bella Poarch to the HyperX family,” said Dustin Illingworth, celebrity and athlete marketing manager, HyperX. “Poarch’s love for gaming and passion for streaming and storytelling are parallel to HyperX’s goal to embrace every gamer and the stories that make them who they are.”
As part of the HyperX family, Poarch will exclusively use HyperX headsets and microphone products and receive the HyperX Heroes treatment. She will also star in the upcoming Quadcast S campaign, which marks the first time a gaming peripherals brand has partnered with a world-class social media and recording artist to bring together the passion of music and gaming into a single metaverse.
Other stars that will join Poarch in the HyperX microphone campaign video include streamer HungryBox, esports stars FaZe Temperrr and Faxuty and basketball player Semi Ojeleya.
As a HyperX brand ambassador, Poarch joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, skateboarder Minna Stess, and more than 25 global streamers and influencers in the HyperX family.