PUBG MOBILE's partnership with Ferrari and Scuderia Ferrari HP is now live!
PUBG MOBILE, one of the world’s most popular mobile games, is partnering with Ferrari and Scuderia Ferrari HP for the first time, bringing the passion of the Ferrari brand to PUBG MOBILE players.
From today until September 7th, players can experience a collection of legendary Ferrari road cars and a range of exclusive themed items inspired by decades of automotive innovation.
Bringing Ferrari-inspired design and engineering elements to PUBG MOBILE, the collaboration features four iconic Ferrari models. These include the Ferrari Roma, embodying the contemporary interpretation of timeless style and elegance; the Ferrari Purosangue, redefining sportiness and versatility; the flagship hybrid supercar Ferrari LaFerrari, representing technological innovation; and the Ferrari SF90 XX Spider, which translates racing technology into a road-legal experience, each presented in exclusive liveries.
Alongside the vehicles, the collaboration introduces a range of Ferrari-themed accessories, including the Ferrari parachute, backpack, and ornament inspired by Ferrari’s style and racing heritage. Additionally, the customisation system features a selection of Ferrari Original Rims, Ferrari Exclusive Decals and Brake Calipers in Ferrari original and official colours for players to choose from.
At the heart of the collaboration, a new in-map feature introduces a special display stand that showcases an iconic Scuderia Ferrari HP Formula 1 race car. Players can interact with the display to trigger a special sequence, offering an immersive moment to experience the vehicle up close. The feature also enables players to capture in-game photos with the 2025 Scuderia Ferrari HP Formula 1 car and share their experience beyond gameplay.
“Scuderia Ferrari HP is a symbol of excellence in engineering and uncompromising performance, and it is a true honour to bring the spirit of such a prestigious brand to PUBG MOBILE,” says Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “This is a historic collaboration for us, and we look forward to seeing players immerse themselves in the world of Ferrari in-game.”