Your Store, Your Rules: King of Retail 2 Creator Challenge Goes Global This September
Freaking Games, the developer of the cult-favorite retail sim King of Retail 2, announced a month-long Creator Challenge to celebrate its community!
Throughout September, content creators from around the world are invited to design their ultimate in game retail stores and share their creations on social media. Thanks to King of Retail 2’s latest “Rise to the Top” update, players now have access to a new level of customisation and organisation.
The campaign aims to gamify store builds and spark deeper interest in King of Retail 2’s mechanics in a fun, community-driven competition.
Your Store, Your Rules: King of Retail 2 Creator Challenge Goes Global This September
Month-long challenge celebrates the King of Retail 2 community, spotlighting creators as they build and share their concepts alongside brand-new building updates!
Freaking Games, the developer of the cult-favorite retail sim King of Retail 2, announced a month-long Creator Challenge to celebrate its community!
Throughout September, content creators from around the world are invited to design their ultimate in game retail stores and share their creations on social media. Thanks to King of Retail 2’s latest “Rise to the Top” update, players now have access to a new level of customisation and organisation.
The campaign aims to gamify store builds and spark deeper interest in King of Retail 2’s mechanics in a fun, community-driven competition.
An Event You Should Join!
Permanent In-Game Exposure: The winning store’s logo or design will appear inside King of Retail 2 for all players to see.
Unique Content Opportunity: Build and share your store to create fun videos, streams, and posts for your audience.
Leave Your Mark: Winning creations become part of the game’s world, giving you a lasting place in its history.
The challenge runs from September 1, 2025, through September 30, 2025. Entries will close at the end of September, and winners will be announced in the first week of October.
To enter, creators should share a video or screenshots showcasing their store design on social platforms (YouTube, Instagram, TikTok, etc.). Use the hashtag #KingOfRetail2Challenge #TheUltimateRetailStore on all posts so the King of Retail 2 team can find and track the entries.
Who Can Join?
Open to all creators. Who are we to stop you from showing your wildest creations? Creators can either enter individually or collaborate in teams, as long as your retail vision shines through.
The King of Retail 2 development team will evaluate entries based on creativity, design quality, and how well the build highlights the game’s mechanics. Winners (and possibly runners-up) will be selected and revealed in early October 2025.
Prizes
The first-place winner will have their store’s logo/design immortalized in-game - a permanent spot in King of Retail 2’s world, seen by every player.
Additional Prizes: A prize pool with bonus rewards for top entries is in the works (to be announced). These could include exclusive King of Retail 2 merchandise, recognition on official channels, or other surprises for the runners-up.
“We built King of Retail 2 around creativity and community. This Creator Challenge is our way of celebrating the amazing store designs our players and creators come up with. We’re thrilled to offer a chance to bring one of those creations into the game itself-it’s going to be a lot of fun seeing the community’s imagination on display.”- Daniel Fjordhøj
King of Retail 2, currently in Early Access on Steam and Epic Games Store, is the sequel to 2022’s hit retail management sim King of Retail. The game offers players an in-depth simulation of building a retail empire from scratch - from designing store layouts to managing staff and strategy. With the launch of the #KingOfRetail2Challenge, the developers are continuing to engage the community and highlight the game’s robust store-building features.