Product Madness launches multimillion dollar US ad campaign to highlight 'magical' game experience

Tech giant Product Madness has launched its first multimillion dollar US TV advertising campaign for top mobile slots game Cashman Casino.

Spanning across 14 networks in North America, the 15 and 30 second campaigns are crafted by LA firm Liquid+Arcade, renowned experts in creating cutting edge content for gaming companies.

These unmissable advertisements burst onto the screen, enveloping the viewer into the high definition fantasy world of Cashman Casino, with its signature characters emerging in a kaleidoscope of colour and sound.

A live action Product Madness advertisement is now airing on US TV and is available to watch by clicking the above image. Here players on screen are plunged into a cacophony of sound and light after opening the app, transporting them to a glamorous casino surrounded by magic and exoticism.

Each piece of content emphasises that Cashman Casino is a form of release, allowing gamers to submerge themselves in a dream-like experience and disrupt the humdrum of everyday life.

This ambitious pilot campaign will run until the end of November, however Product Madness will not stop there - the company's intention is to expand this scheme into other territories and ultimately create content for global audiences.

Salaika Sultanova, Senior Director of UA & Growth at Product Madness, says, "In these adverts we wanted to recreate the excitement and entertainment that Cashman Casino brings.

"We wanted to take risks with this TV campaign because we really believe in it. The adverts really show audiences how they can remove themselves from the daily routine and enjoy some magic in this universe."

25. Oktober 2021, von Markus 'Markus S.' Schaffarz