Balenciaga and PUBG MOBILE merge luxury fashion and gaming to launch world-first in-game collaboration
PUBG MOBILE, one of the world’s most popular mobile games, is proud to announce its collaboration with the renowned luxury fashion house, Balenciaga. This exciting partnership between PUBG: BATTLEGROUNDS (hereafter PUBG), PUBG MOBILE, and Balenciaga marks the first-ever joint collaboration with a global luxury fashion house and the two games, representing a major milestone in the convergence of gaming, design, and culture.
From today until December 14, Balenciaga’s bold aesthetic transforms PUBG MOBILE’s virtual battlegrounds with exclusive in-game items, special rewards, and a themed World of Wonder map. PUBG MOBILE players can unlock an array of exclusive Balenciaga pieces that fuse couture craftsmanship and ready-to-wear streetstyle with PUBG MOBILE’s signature edge. The BALENCIAGA I PUBG looks were created in partnership with Balenciaga, including the Couture Armor look. Inspired by Balenciaga’s 3D-printed armor couture look, showcased at their 52nd Couture show in Paris, this ensemble is a tribute to the sculptural masterpiece, blending traditional craftsmanship with futuristic innovation. Other looks include the Winter 25 Corseted Hoodie look, Winter 25 Pink Puffer look, Winter 25 Standard look, which reinterpret Balenciaga’s Winter 2025 ready-to-wear collection.
Players in PUBG MOBILE can also unlock exclusive in-game items, including the Invisible Rectangle Sunglasses, the Faux Fur Helmet and the Balenciaga Backpack (each available in three upgradeable levels) alongside the Balenciaga Parachute, Balenciaga Crest Avatar and Balenciaga Chain Avatar Frame, Balenciaga Graffiti and three different Space Gifts (Dripley Space Gift, B-Flame Space Gift, BB Paris Space Gift) that will glitter the battlegrounds.
In World of Wonder, players can also experience the Official Balenciaga World of Wonder map, inviting them to express themselves in their own fashion inspired in-game maps, featuring the iconic Balenciaga snowboard.
The BALENCIAGA I PUBG collaboration extends into the real world too with a co-branded merch capsule collection, including T-shirts, caps, and keychain accessories, available from today in select Balenciaga flagship stores and on Balenciaga.com in Australia, Saudi Arabia, Singapore, South Korea, Thailand, the United Arab Emirates, and the United States.
The collaboration will also take center stage at the inaugural PUBG UNITED 2025, underscoring a groundbreaking moment in esports where global competition meets luxury fashion. As the PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) unite for the first time under one global stage, this partnership signifies a new era for esports-one that celebrates creativity, prestige, and global cultural influence.
To commemorate this milestone, the winning team will be awarded an exclusive co-branded Balenciaga bomber jacket, designed as a symbol of excellence and distinction in competitive gaming.
PUBG: BATTLEGROUNDS will also deliver a unique and premium experience worthy of a global luxury brand to players around the world. Through this collaboration, a variety of Balenciaga-inspired in-game items and content will be introduced in stages, combining the brand’s distinctive design aesthetics with PUBG’s iconic identity.
The Balenciaga update for PUBG: BATTLEGROUNDS will be revealed at a later date, so stay tuned to the official channels for the next exciting announcement.
“With PUBG MOBILE’s distinct sense of identity and style, we are always looking for ways to express creativity and engage players in unexpected ways. Partnering with a fashion house that has had such a profound impact on contemporary culture allows us to take that vision further.” said Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games. “Balenciaga’s bold, boundary pushing approach to design perfectly complements our commitment to creativity and innovation. This partnership marks an exciting new chapter in PUBG MOBILE’s journey - one that brings together the worlds of gaming and fashion.”
"We're very excited for PUBG: BATTLEGROUNDS and PUBG MOBILE, united under one IP, to be collaborating with the renowned luxury fashion house Balenciaga. Through this partnership, we hope players around the world will experience Balenciaga's iconic style within the PUBG: Battlegrounds and express their individuality in new and creative ways," said Taeseok Jang HEAD OF PUBG IP FRANCHISE & PUBG STUDIOS.