Atari® Partners with Ultra to Add Games, Communities, and Services to its Atari VCS Home Entertainment System
Atari® - one of the world’s most iconic consumer brands and entertainment producers - today announced a partnership with Ultra, the blockchain-powered entertainment platform that delivers games digitally.
Ultra is creating an entertainment platform that enables gamers to play, discover, buy, trade, earn, stream, compete, and socialize with zero friction. Having already partnered with software and hardware giants such as Ubisoft and AMD, Ultra now teams up with Atari to make their platform accessible through the new Atari VCS “PC/console hybrid” games and entertainment system, which launches this fall
Atari, known globally for some of the most beloved video games in history, will likewise be part of the Ultra experience. Ultra users will have the ability to join an Atari dedicated community and play classic Atari games including Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®.
The eagerly-anticipated Atari VCS video computer system will launch later this year, and also be available to purchase on Ultra using UOS or Atari Tokens - giving crypto and gaming enthusiasts the perfect platform to purchase the new hardware. Atari is also exploring the use of Ultra as a way to update many of its most-popular titles with new technologies.
The Ultra platform will directly integrate within the Atari VCS, allowing users to purchase, download and play PC games from Ultra on the system, and give gamers instant access to a huge array of titles from triple-A games to lovingly-crafted indie gems.
Ultra is also providing a full range of services to gamers, such as live streaming, in-game asset trading (of non-fungible tokens, NFTs), esports, entertainment, as well as participating in large scale esports tournaments.
“We are thrilled to work with Atari,” said Nicolas Gilot, CEO of Ultra, “an iconic brand which has made and will continue to make video game history with the VCS. It offers us the opportunity to show Ultra’s capabilities when it comes to platform integration, as well as exploring NFTs and blockchain technology with one of the best known names from the video game industry.”
“While the Atari VCS pays homage to the hardware company’s pioneering efforts to bring gaming to the masses, it's also designed to move Atari forward in exciting new ways,” said Michael Arzt, COO of Atari VCS and Connected Devices. “We look forward to working closely with Ultra to help make the VCS the most blockchain-friendly gaming and entertainment system and to introduce a huge network of gamers and hardware fans to this amazing new frontier.”