A new Fashion Metaverse: Ready Games & Epik transform gamers and fashion designers into NFT artists with hit mobile game, ICON
Ready Games, a leading platform powering the social economy for virtual goods in games, today announced a new partnership with Epik, the leading global licensing agency immersing major brands into AAA games. Epik has been selected to be the exclusive NFT technology provider for the Ready Games Network (RGN), a hyper-casual social gaming platform with more than one million users.
The companies have already collaborated to integrate Epik Prime’s blockchain technology and NFT framework to power digital collectibles and transactions on RGN’s upcoming gaming metaverse title, ICON: Avatar Fashion Metaverse, which launches this week on the Apple App Store and Google Play.
ICON will be the very first metaverse utilizing Epik Prime’s technology to enable gamers to produce NFTs, from the virtual game assets they create in game
“We are creating a mobile-first experience that enables gamers everywhere to participate in a virtual goods economy, while fully democratizing the experience and putting control and ownership in the hands of our users,” said Christina Macedo, COO of Ready Games. “Our vision is to have virtual goods transferable and usable across our entire network of games. Thanks to EPIK, we are one step closer to true interoperability.”
In addition to in-game NFT creation, Epik Prime’s NFT infrastructure enables the sale of the limited edition NFTs and digital collectibles across games. The partnership also enables brands, artist and other IP owners to turn their unique intellectual property into fashion canvases. For example, this will be one of the first collaborations featuring mainstream contemporary artist, Vladimir Nazarov.
RGN avatar technology powers a distributed marketplace where the creators and buyers of digital goods can meet and transact directly in the games, while providing tools that empower creators to easily make, distribute, and sell their digital goods across games. For developers and creators, this network provides the backend and frontend social infrastructure that enables a virtual goods economy at scale. For users, this enables persistent player identities with ownership rights over the digital goods a user has created or acquired across games. What makes the RGN and Epik Prime technology integration very unique is that this is not just for a single game title but instead will enable NFTs for an entire ecosystem and network of games.
For brands and IP owners, Epik’s blockchain-powered capabilities present a low-risk opportunity to explore the NFT space and get access to distribute NFTs across the world’s largest network of game companies and NFT marketplaces. Epik’s technology and brand partnerships allow for major gaming companies to engage with their audience in an entirely new way: by monetizing limited-edition collectibles to share with loyal fans and players within the gaming community.
With Epik, digital platforms keep total creative freedom over their digital ecosystem with no restrictive or long-term licensing contracts and can pick and choose licensed digital merchandise that they determine would be the right fit for their world. Epik’s technology and brand partnerships allow for major gaming companies to engage with their audience in an entirely new way: by monetizing limited-edition collectibles to share with loyal fans and players within the gaming community.
Epik’s recent collaborations include Gameloft’s Asphalt 9, one of the world’s largest mobile games downloaded over 1 billion times. Through this partnership, Epik helped Gameloft launch the AAA gaming company’s first foray into NFTs, with exclusive in-game digital collectibles and NFTs from the popular racing game. This collaboration was history making and an exciting event for the entire mainstream gaming and collectibles industry, and a major leap forward for the mass adoption of blockchain technologies.