Media and Games Invest SE, a leading Ad-Software-Platform with proprietary first-party games content, today announced that the Group has unlocked previously untapped games console audiences for re-engagement on Connected TV (CTV) in a pilot project - which is the first of its kind in the industry and which opens up great potential for user acquisition as well as player lifetime expansion and Customer Lifetime Value in the games segment. MGI expects that this solution can further accelerate growth in its already strongly growing Connected-TV business on its Ad-Software-Platform providing an efficient solution to unlock enterprise value for gaming companies.