PUBG MOBILE presented the power of games for good at Technology For Change Week Asia by Economist Impact

On March 11th, General Manager of Global Publishing and Global Esports for oTencent Games Vincent Wang gave a talk at Technology For Change Week Asia 2022 by Economist Impact, highlighting the responsibility of games’ publishers, offering PUBG MOBILE as a case study.

At Technology For Change Week Asia 2022 by Economist Impact, Vincent shared with its international audience the importance of a gaming ecosystem that leverages its platform for good.
Amidst growing concerns regarding game addiction, PUBG MOBILE has been leveraging its position of influence in Southeast Asia, where online mobile gaming amongst youth is flourishing, to create a healthy and sustainable gaming environment.
Vincent Wang, general manager of global publishing and global esports for Tencent Games, shared in his presentation “As a game publisher, we think it’s incumbent upon us to work with authorities, other industry participants, parents and schools to educate and ensure the well-being of the younger generation.”
With 50 million daily active users around the globe, PUBG MOBILE has an enormous addressable audience. During the talk Vincent shared examples of the work PUBG MOBILE has been doing:
- Players:
  - Gameplay Management System: To educate players about the importance of moderation, Tencent Games implemented the Gameplay Management System on PUBG MOBILE in 2019, and across 20 countries. The Gameplay Management System also sends gaming advisory notices to minors from the moment they launch the app.
  - Color Blind Mode: Inclusivity is also a priority of PUBG MOBILE. Color blindness affects more than 300 million people worldwide. In direct response to community requests, PUBG MOBILE has integrated the Color Blind Mode to assist players during their gameplay.
- Environmental initiatives:
  - Miramar Map Sandstorm: The planet is as important to PUBG MOBILE as their gamers. Miramar Map Sandstorm, for example, is an in-game map where PUBG MOBILE raises climate change awareness amongst their players. By placing themselves ‘virtually’ in the sandstorm, players faced the difficult challenge of competing for Chicken Dinners with limited visibility and navigational tools. This left a powerful message on the importance of protecting the Earth.
  - #Fight4TheAmazon: In 2019, PUBG MOBILE partnered with Global Green for the #Fight4TheAmazon social impact campaign to save the Amazon Rainforest. This campaign was a major success as 150,000 trees were planted in the Amazon Rainforest and it helped to rebuild underserved communities and ecosystems around the world by providing them with resources after a climate change disaster.
- COVID-19 relief
  - Play As One: PUBG MOBILE launched a Play As One event and donated US$1.85 million to support the Direct Relief foundation, which provided support to healthcare workers during the coronavirus pandemic. It had also launched the #PlayApartTogether initiative, encouraging players to follow the World Health Organization’s (WHO) health guidelines such as keeping to physical distancing measures.