PUBG MOBILE announces upcoming collaboration with music phenomenon ‘BABY SHARK’
The No.1 most watched YouTube video of all time, Pinkfong Baby Shark, is coming to PUBG MOBILE with exclusive themed items and emotes to bring all the fun of Baby Shark to the Version 1.6 Update
Today PUBG MOBILE, one of the world’s most popular mobile games, is pleased to announce a new partnership with the global phenomenon ‘Pinkfong Baby Shark’.
Whoever players want to be among plenty of vibrant characters from the game, they will be able to recreate the song’s iconic dance moves in-game with the new ‘Baby Shark Dance’ motion. Record and share your best in-game Baby Shark Dance videos on social media for the chance to win a special event exclusive permanent item from the PUBG MOBILE.
Players can also get their hands on exclusive Pinkfong Baby Shark themed items including a Baby Shark Parachute, Baby Shark Pan, Baby Shark Set and Baby Shark Graffiti. Players can earn these free and, in some cases, permanent rewards by participating in the in-game event and completing daily challenges with friends.
Pinkfong Baby Shark, the cultural icon by the global entertainment company SmartStudy, became a breakout sensation when it launched on Pinkfong’s YouTube channel in November 2015. The world’s most watched video in history on YouTube, the song has been watched over 9.4 billion times and broke into the mainstream music scene with recording a 20-week streak on the Billboard Hot 100.
Pinkfong Baby Shark has cemented itself in pop-culture, releasing branded serial content across multiple industries as well as upcoming film adaptations. A major piece of cultural history, Pinkfong Baby Shark is a perfect partner for PUBG MOBILE, a game which continues to define the Battle Royale genre and consistently adds new and innovative gameplay to remain at the forefront of mobile gaming.
Vincent Wang, Head of PUBG Mobile Publishing at Tencent Games said, “Pinkfong Baby Shark has earned its place in history, and we’re thrilled to be continuing its legacy by bringing its unique brand of fun, iconic sounds and moves to PUBG MOBILE. We can’t wait to see our community getting involved and showing off their best Baby Shark dances!”
“PUBG MOBILE has been a global sensation for years, and we are delighted to announce the collaboration with them to introduce our beloved Pinkfong Baby Shark in a new and exciting way.” said Min Seok Kim, CEO, SmartStudy. "We will continue to develop entertaining and creative ways to present our content, bringing joy to our fans around the world and across generations."