Pro ice hockey player, Filip Forsberg joins HyperX as the gaming brand’s latest Ambassador
HyperX™, the gaming division of Kingston Technology Company Inc., and brand leader in gaming and esports, today announced Filip Forsberg, the Swedish professional ice hockey player and assistant captain of the Nashville Predators, as their latest brand ambassador. Filip joins a growing line-up of internationally recognised talent on the HyperX roster including US Rapper - Post Malone and international football players, Raphaël Varane, Dele Alli, and Marco Reus.
Filip, who’s competed in the World Championship Finals and Stanley Cup Finals is an avid player of popular video games such as NHL, FIFA, and, to varied success, Fortnite. He explains, “My love of gaming probably started back when I played Sonic and NHL 94 on SEGA. Gaming for me is a way to relax and socialise with friends. When I am gaming, I like to wear a good headset to immerse myself into the game, so it’s great to team-up with HyperX, which is known for creating quality products for PC and most recently console, as PS4 is my main platform”.
Filip will join HyperX’s global campaign, “We’re All Gamers”, which launched in Europe earlier this year and has already received over 165 million impressions. Filip will join the animated gaming spirits of Post Malone and Marco Reus, who transform into gaming spirits with unique powers inspired by their real-life features and talents.
“We’re very excited to have Filip Forsberg join our #HyperXFamily and as the first ice hockey player.” Said Paul Leaman, Vice President - HyperX EMEA. “As we continue to grow and become the number one gaming lifestyle brand, our ambassadors are key to introducing new audiences to our products. HyperX is already the go-to brand for recognised gamers, Pokimane and Lachlan and esports teams, NAVI and Cloud 9 who are great ambassadors for our headsets, keyboards and mice. We now want to expand our audience and offer quality products to more casual gamers who play in their free time and Filip is a great representative of this audience.”