Azerion Announces Collaboration Bringing Monster High™ Characters into Woozworld
Azerion and Mattel, Inc. have announced their collaboration to bring the beloved characters of Mattel’s Monster High™ to Woozworld, a social game and virtual fashion world.
From March 8 to April 9, players can enter Woozworld and meet their favorite characters Clawdeen Wolf™, Frankie Stein™, Draculaura™ and Deuce Gorgon™ at the Coffin Bean™ alongside Woozworld’s beloved BestiZ. Players can experience the iconic Monster High crew in Woozworld by signing up at www.woozworld.com.
During the integration, visitors to Woozworld will be able to interact with their favorite Monster High characters, decorate their rooms with Coffin Bean furniture, and style their avatars using a variety of different gifts. Clawdeen Wolf, Frankie Stein, Draculaura and Deuce Gorgon all have unique accessories, hairstyles, and clothing that enable players to express their individual styles and personalities.
The collaboration, which marks the second time Monster High characters have entered the world of Woozworld, promises to bring an exciting experience to fans of the popular Mattel franchise.
Mattel first introduced Monster High in 2010, and it quickly became a successful and beloved kids' property. The franchise seeks to foster a more accepting world where everyone is proud to be their authentic self. Today, Monster High is back with a reimagined set of fabulous characters reflected in a new set of dolls, accessories, apparel, costumes and more inspired by the original ghouls for a new generation that embraces what makes them unique and rallies people everywhere to express themselves. Production on both a new season of Nickelodeon’s hit animated series Monster High and a sequel to Monster High The Movie are underway.
"We're excited to welcome Monster High to Woozworld, and can't wait for our players to experience this new collaboration," said Jurriaan van Teunenbroek, Vice President of Games and Content at Azerion. "Our team has worked hard to create a seamless integration that we hope fans of both IPs will enjoy."
“Monster High has resonated with fans tremendously for its ability to empower the masses to express themselves and celebrate what makes them unique,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “Sharing the brand's values of self-expression and creativity, Woozworld is a fantastic platform to bring the iconic characters and storylines of Monster High to life through a virtual community.”